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Dancia originated in Brighton in 1947, when it became the first specialist dancewear shop to open outside London. The present owners, Tim and Diane Kirkup, purchased the business in 1983 and have developed it substantially. In addition to traditional dance clothing and footwear, the merchandise range has been broadened to include an impressive range of shoes for Ballroom, Latin, Salsa, Jive and Argentine Tango.
Dancia prides itself on the quality and range of products it stocks. The staff are extensively trained and they believe that they offer the best Pointe shoe fitting in the country.
Dancia customers are served through a network of shops, mail order service and personal visits to colleges and companies, supplying top West End shows and dance companies. They pride themselves on having fitted shoes on some of the best dancers in the country.
The company has a head office in Portslade, just outside Brighton; this is also the base for Gaynor Minden UK as Dancia are the UK distributors of these revolutionary pointe shoes and lovely garments.
Dancia shops are located in London Drury Lane, Epsom, Ewell Village, Slough, Brighton, Nottingham and Norwich. Most of these shops are franchises and Dancia have the only dance shop franchise in the UK, giving people the opportunity to become their own boss in the growth market.
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